From the very start, Todd, Jannetta and Randy have been on a mission to help businesses in the wholesale industry grow and thrive by making it easier to sell. They came together over 20 years ago and have since built a talented team around them. Through hard work, experience and industry leadership this team has set the standard for the industry by simplifying how agencies and suppliers create and process orders.
Today we have the Brandwise Universe
Buyers, Salespeople, Suppliers, Agencies, and Associations. Products, images, categories, and catalogs. Online, in-person, and hybrid.
Industry-leading experts and a community of partners with deep, hands-on experience.
The structure and guidance our clients need to stay relevant, competitive and future-focused.
Leverage our comprehensive, hybrid applications and web-based solutions that work together seamlessly.
We call it the Brandwise Universe. Everything works together to help you grow your business.
Whether you’re a small or large business; whether you’re doing business online, on the road, or at a market; whether you’re managing your company’s data … or presenting your latest collection, we provide you with the tools you need to compete and win, now and into the future.
Our Leadership Team
Brandwise Leadership collaborates with a talented team of Developers, Quality Assurance Specialists, Product Owners, Customer Support Technicians, Data Specialists, Salespeople, Marketing and Communication Specialists, Marketplace Administrators, Trainers, Implementation Specialists, eCommerce Support, and Administrators.
Todd is a Co-founder, President and CEO of Brandwise. With over 30 years’ experience, Todd is intimately involved in development, operations, sales and marketing for the systems and services Brandwise provides. Todd is a past board member and President of the Gift and Home Trade Association (GHTA) and has served on other boards across the industries that Brandwise serves.
Chief Financial Officer
Jannetta is a Co-founder and CFO of Brandwise. Jannetta is involved in the development and execution of the strategic corporate direction for Brandwise systems and services. As a former owner of a home décor and accent showroom, Jannetta has experience interacting with both suppliers and sales representatives. Jannetta is a past board member of Gift for Life.
Chief Technology Officer
Randy has over 25 years of experience in enterprise software development across various hardware and software platforms and joined Todd and Jannetta only a few years after they started the company. Randy heads up the Research and Development teams at Brandwise and has been the source of many innovations that have become industry standards through the years.
Chief Strategy Officer
Ari uses his unique experience and extensive network to guide Brandwise’s strategy in a new era of growth for the Brandwise Universe. With over 25 years in the wholesale industry has, Ari has a broad background including owning an Italian gift company, working as a sales manager for many years, co-owning an Amazon service company, serving as a past President of the Gift Sales Managers Association and the current Vice Chairman of Gift for Life.
Ron Petroff has over 35 years of sales leadership, business development and operational experience in the Gift industry. His background includes multiple roles with gift manufactures, sales agencies and wholesale vendors. Ron’s roles the past 15 year have all emphasized the development and implementation of various tools for sales teams to effectively build relationships with their customers.
VP Associations & Buyer Engagement
A gift, home, and stationery industry veteran with 20+ years of experience in the sector. Kelly has served in leadership roles at the Dallas Market Center and the National Stationery Show. Adept at maintaining key client & industry relationships, and forging new ones, Kelly has connected thousands of vendors to buyers from all over the world. Kelly is a member of Team Gift for Life for AIDS Walk NY.
VP Research & Development
Tony has over 25 years of experience in enterprise software development across various hardware and software platforms. He has spent 15 of those years with Brandwise. He works with Randy Quade (CTO) to help design and develop the various software solutions that Brandwise provides. Tony hails from Great Britain and has a Bachelor of Science degree in IT from DeMontfort University.
VP Data Integrations
Bill works with customers on their data integrations with Brandwise to support selling their products and ultimately delivering orders to them for their wholesale business. Bill has 27 years of experience successfully conceptualizing, defining, and developing multiple database infrastructure designs for transactional systems as well as data warehouse/reporting solutions. Bill holds a Bachelor of Science in Information Systems from the University of Massachusetts.
VP Information Technology
Jeff has over 20 years’ experience in the IT industry. Jeff is responsible for the architecture, development, and operation of the Brandwise infrastructure. Over the years this has included the design and management of the company’s server infrastructure, all developer environments, internal networks, and the ongoing transition to a cloud-based architecture.
When you start with a small team and big dream, you’ll find tackling even the toughest challenges rewarding.
At Brandwise, we seek out a variety of backgrounds and experiences in the people we hire. We believe diversity is critical to how we innovate and grow. We are proud of our esprit de corps and many of our team have been with us for over a decade. At Brandwise we are committed to inspiring our team members to work creatively while fostering an environment where they feel welcome, included, and heard.
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